Vtorion
Challenge
NLMK Group is one of the world leaders in the metallurgical industry, with production assets in Russia, Europe, and the USA. One of the company's missions is to promote and develop a circular economy, aligning with the 12 UN Sustainable Development Goals. The market for secondary raw materials was informal and exclusively offline, making the interaction process non-transparent and environmentally harmful
Solution
Create the first marketplace for secondary raw materials for large companies. Transform the complex offline B2B interaction chain into a simple and familiar online transaction format
User Flow: from Offline to Online
As the lead designer of the project, I based my approach on field research and multi-step business requirement gathering:
→We visited secondary raw material collection sites and observed the process firsthand, then visualized the data in diagrams
→Conducted interviews with business representatives and identified key pain points, such as non-transparent pricing and the lack of supplier and buyer verification
User Account
About
The platform's functionality includes a supplier dashboard and a buyer dashboard, each with distinct catalogs and capabilities
Wizard
We started with designing the offer creation wizard as the initial entity, whose attributes would later be applied across all sections. Special attention was given to pricing formation, and we developed a unique widget with tips
Catalog
Designed the catalog in a meta-card format featuring offers from various suppliers on one page, with the ability to quickly view offers in pop-up format
Requests
Implemented a section in table format where both incoming and outgoing requests are stored. With detailed status updates, users can quickly see the current stage of discussions
Dashboard
On the homepage, we included a dashboard with analytics on applications, deals, and sales
Public Pages
About
These pages allow users to get acquainted with the platform and form their first impressions. It was important for us to communicate its benefits in clear language, adhering to the brand's style constants
Outcomes
4000+
Deals per month
12h
From deal to delivery
10%
Purchases growth per month
The marketplace was launched in 2022 and completely changed the recycling market in the country. Vtorion provides excellent opportunities for large businesses and significantly contributes to the sustainability. The product was awarded as the best Marketplace according to the Tagline version. I am glad to stand at the origins of such a unique product and follow its development